Some business owners remain skeptical about the benefits of incorporating online video into their marketing strategies, and that's ok, but I'd like to take this opportunity to shed a little light on some ways you can get more out of your efforts, should you choose to travel down that path. Would you feel better about online video marketing if you could analyze data and improve search rankings? Just like any other form of web analytics, you can then look at what's working and what's not, and make changes accordingly.

There are ways to increase the visibility of your videos that will help you get better rankings in YouTube searches (YouTube's the 2nd largest search engine btw) and even in Google itself. As with any other web content, you can't just put it up and expect it to succeed. Online video also requires effort before it can ultimately lead to brand awareness and conversions. Let Explorer Studios help you achieve this important goal.

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